Best and Worst Brand Launches with Armin Vit

Best and Worst Brand Launches with Armin Vit

The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples.

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The Best Brand Launches

1. London 2012 Olympics by Wolf Ollins

View the Case Study here.

2. Block (2022), done in-house

Read more about Block’s rebrand here.

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After

3. Mailchimp (2017), by Collins

Read more about Mailchimp’s rebrand here. Or better yet listen to this story from Season 1.

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After

4. Kia (2021), by Blackspace

Read more about Kia’s rebrand here. Or better yet listen to this story from Season 2.

Before

Updated image comin’ in hot.

After

5. Iceland Football Team (2020), by Brandenberg

Read more about Iceland Football Team’s rebrand here.

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After

6. Airbnb (2014), by DesignStudio

View the case study here. Or better yet, listen to this story from Season 1.

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After

The Worst Brand Launches

1. Staples (2019)

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After

2. Comcast’s logonapping of the NBC peacock (2012)

Read more about it here.

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After

3. City of Florence (2022), by Tatum Design

4. Toyoko 2020 Olympics

Read more about it here.

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After

5. Gap (2010), by Laird and Partners

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After

6. Best Buy (2018), done in-house

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After