Kia with Michael Keller
Kia with Michael Keller
How can a brand go from bargain to beauty? In this episode, Michael Keller of Blackspace, gives us a look under the hood on the recent KIA rebrand and how his work redefined what it means to be an automobile manufacturer of the future.
The Breakdown
A KIA Commercial from 1994
KIA Hamsters Super Bowl Commercial
The 2021 rebrand, which was led by Blackspace.
Epic brand launch video
Image courtesy of Under Consideration’s Brand New
Image courtesy of Under Consideration’s Brand New
Image courtesy of Under Consideration’s Brand New
Image courtesy of Under Consideration’s Brand New
Image courtesy of Under Consideration’s Brand New
