Uber with Amanda Munilla
Uber with Amanda Munilla
From a logo emulating its sleek black cars to an abstract representation of “bits and atoms,” Uber’s brand identity has taken a few detours over the years. We catch up with Amanda Munilla, strategy lead at Wolff Olins, to get the inside track on how the global branding agency created the latest and most enduring rebrand for the rideshare company.
The Breakdown
Before the 2021 refresh…
The 2018 rebrand, which was led by Wolff Ollins.
Video courtesy of Under Consideration’s Brand New
Video courtesy of Under Consideration’s Brand New
Video courtesy of Under Consideration’s Brand New
Video courtesy of Under Consideration’s Brand New
