Maker’s Mark with Jared Britton
Maker’s Mark with Jared Britton
Although its identity wasn’t on the rocks, iconic bourbon brand Maker’s Mark needed a play to better connect with the Millennial crowd. We spoke with Creative Director Jared Britton at branding firm Turner Duckworth, who worked directly with the distillery founder’s grandson to refresh a brand that’s been untouched since 1958.
