Inside the Studio: Motto
Inside the Studio: Motto
In this episode of A Change of Brand, host Blake sits down with Sunny Bonnell, co-founder and CEO of Motto®, the brand strategy and design firm shaping the future of visionary companies in tech and innovation. Sunny reflects on Motto’s 20-year evolution—beginning with just $250 and growing into a 50-person global agency recognized for aligning leadership, culture, and brand strategy from the inside out. The conversation explores recent rebrand controversies, including Cracker Barrel and Jaguar, revealing how internal misalignment often precedes public backlash. AI also enters the discussion, as Sunny shares how Motto is experimenting with emerging tools, and why technology should never replace human judgment, taste, or the art of storytelling.
This episode sponsored by:
