Inside the Studio: Matchstic
Inside the Studio: Matchstic
We wrap up our “Inside the Studio” mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship and Messaging Director Cameron Leberecht to explore what makes an ideal client, the mantras they find themselves repeating throughout the branding process, and how AI is—or isn’t—shaping their work.
Creative Director, Brit Blankenship
Messaging Director, Cam Leberecht
The Breakdown
Featured work from Matchstic.
TGR Learning Lab
TGR Learning Lab needed a brand identity that moved beyond the feel of a traditional learning institution, which came across as credible but too adult-focused. Matchstic refreshed the brand to communicate inspiration, possibility, and youth-centered empowerment. The new identity supports TGR Learning Lab’s mission to create dynamic learning environments where students from under-resourced communities can explore STEAM, build confidence, and prepare for future opportunities. The updated visual and verbal systems convey energy, hope, and accessibility, giving the organization a more modern and aspirational presence that aligns with its long-term vision.
Sky Zone
The indoor trampoline-park brand that invented the concept in 2004, faced a crowded field of imitators after growing to nearly 300 locations. Matchstic refreshed Sky Zone’s identity to capture what truly sets it apart: a “wildish” balance of energetic fun and grounded family experience — youthful but not childish, playful but safe. They redesigned the logo into a simpler, scalable “S,” reimagined visual and verbal systems to bounce, float, and swing like the park itself, and expanded the brand’s color, typography, and tone to reflect imaginative yet sophisticated play.
Megaplex
Megaplex has always represented a big movie-theater night out, but growing competition and shifting audience expectations created the need for a refreshed brand that reinforces the value of a larger-than-life experience. Matchstic redesigned the visual identity so every element, from the logo to the graphic system, communicates scale, richness, and immersive entertainment. The updated brand positions Megaplex as a full destination for movies, popcorn, arcades, and nights out. Instead of only listing services, the identity now uses bold language and vivid visuals to evoke emotion and create a modern, memorable presence.