Humane World for Animals
Humane World for Animals
With a muddled awareness, misperceptions, and a slowing donation growth, the Humane Society of the United States knew that after 70+ years it was time for a change—specifically a name change. But renaming takes courage. Bethany Lesko, Partner at Lippincott, shares how she and her team approached preserving existing equity while gaining new ground.
The Breakdown
Humane World for Animals before and after its rebrand.
