Herman Miller

 

Herman Miller

Changes don’t have to be drastic to be delightful. Sometimes all it takes is a little rearranging and refining, like furniture design legend Herman Miller, which unveiled their first rebrand in almost 25 years. Take a seat as Garrett Corcoran, Design Director at Order, shares how he and his team embraced this legacy and refined what was already deemed a symbol of American design excellence.


The Breakdown

Herman Miller before and after its rebrand. For a deeper dive, check out Order’s case study.

Previous Herman Miller brand from 2000 to 2023


2024 rebrand


Posters


Newspaper and tote


Store signage


Truck wrap


Full system


Catalogues


Logo


Guidelines


Branded packing tape


 

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