Bolt

 

Bolt

Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Arthur Foliard, Creative Director at Koto, shares with us how his team approached the risk of pursuing such a strong and simple idea, as well as the criticism after the fact.


The Breakdown

Bolt before & after its 2023 rebrand…

 

The 2023 rebrand, led by Studio Koto

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