Baskin-Robbins

Baskin-Robbins

Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen in time. Domestically the brand felt dated, but in international markets the line was out the door. Baskin-Robbins needed to create a signature that was strong enough to be global while domestically rebuilding the brand at a core level. But there was confusion around the timing - didn’t they just debut a brand refresh a few months prior? We get the inside scoop on the 2022 rebrand from Ryan Brazelton, Chief Creative Officer at ChangeUp.

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The Breakdown

Baskin-Robbins over the years…

1953 – 1980 Logo

1980-1990 Logo

1991-2006 Logo

2006-2022 Logo

The 2022 Rebrand by ChangeUp