Dropbox with Collin Whitehead
Dropbox with Collin Whitehead
In 2017, Dropbox turned heads with a change of brand that some would call creative, others chaotic. The file management platform's rebrand came complete with clashing colors, abstracted illustrations, and wide-ranging typography. But did this rebrand fling Dropbox too far outside of the box? Collin Whitehead, Dropbox's Director of Central Design, drops in to discuss a new identity made for designers, by designers.
The Breakdown
The previous Dropbox branding was known for being clean, trusted, and safe. The identity reserved illustration to convey a sense of personality and approachability.
The 2017 update by COLLINS. See more of the work here.
