Jaguar

Jaguar

One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, a few brave souls dared to call it genius. In this episode we hear from brand positioning expert and author Laura Ries as well as technology journalist Dr. James Morris to get their opinion on the Jaguar rebrand.

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The Breakdown

Jaguar before and after its rebrand.

Previous Jaguar brand from 2012 to 2024

2024 rebrand

During Miami Art Week, Jaguar unveiled the Type 00 concept EV, its first product under the new branding.

New emblem and website

Type OO in London Blue and Miami Pink

Jaguar "leaper" mark in tact

Detail shot

Combination of brand marks

Jaguar is returning to its roots by embodying the “copy nothing” ethos from Jaguar’s founder, William Lyons.

Jaguar vehicle interior

This episode is sponsored by